Blog #4

Derek Roy

Blog # 4

The Long Tail

Written by Chris Anderson is basically about why it’s important to have a small business. One thing comes to mind customer satisfaction if your running a small business or running you own business is that you can sit down with the client, and work with them through whatever you might be doing. Also the client can get a hold of you around the clock without having to go through other people. I hope some day I can run a small business that is very successful.

There is a lot to keeping a business up, and running you obviously have to attract clients I found some tips to help start off the business process. First off you need to save as much money as possible before staring just in case it doesn’t take off. Next you need to start small don't go out, and buy this huge place right off the bat. Understand how, and if you will make a profit, and keep that competitive edge. Lastly and most important pay you bills and taxes on time. This means have a good game plan in the article it said "an average movie theater will not show a film unless it can attract 1,500 people over a two week run". It makes sense why would you want to not make money, and not have money for rent, supplies, etc. so you need to know that you will make the money. Also stated there's not enough shelf space or movie screens to have everything that's new out their they business's only want stuff that will be sold. Itunes as stated is a good example of having all products at all times as we all know you can sit from your house purchase movies, music, books, games with just a click to download. No shipping fees you pay of the item you want, and it yours within a minute. Apple is a huge business but they do smart business who wouldn't like all this new, and old content right there to buy with no hassles? Apple just knows how to win over its customers, and I'm one of them i will never use anything other computer than a Mac, and of course i won use anything but Itunes for my personal needs.

But stores, and online shopping have pros and cons if your going to drive to the mall or store to purchase it your going to spend the money on that. and your now paying for gas or public transpiration to get there. Online shopping you obviously save money on that but your now going to have to pay for shipping. Thats what Itunes is such a great tool to have. But of course not all needs are on Itunes, just entertainment needs.

Before starting your business make sure you have the resources to make it a success using deals, offers, and promotion to start it off, and if customers are satisfied they will always come back to you before trying anyone else. Thats why companies are so huge today they know how to sell.